Clothing labels: Little effort for large profits
Printed fabric or embossed leather: the right label can change a company’s destiny.
It was Andy Warhol who revolutionized the world of art and commerce with a well placed label — a can of Campbell's Soup was never quite the same after Warhol immortalized it on canvas. Today, with the right tools, it is possible to have the same brand recall as a Warhol painting. If art could be commercialized, why shouldn't a product of commerce be art and worth just as much? A
A company may have the best product in the market, but without the
right accessories to sell it with, they might as well be invisible.
From packaging to display, the devil is always in the smallest of
details — a label, for example. A small step for the product, a huge
step for the company; it's best never to underestimate the
importance of well-designed
clothing labels.
Their power lies in their variety, and most importantly in the
amount of information that can be packed into a miniscule amount of
space. Besides brands, a cleverly coded label will also hold details
of department, style, colour, size and of course, the price. This
huge amount of data is controlled via data management systems: an
intelligent supplier can manage to store and relay this data into
pre-printed tags and labels that will be both consistent and
accurate, no matter where they are produced.
Today, with the help of a little bit of felt, vellum, paper or
cloth, a brand can start to change its entire position in the
market. The textile market can convey retailer and brand
sustainability messages to customers via eco-friendly graphic tags
and tickets. The smallest printed
fabric labels
can change the way a consumer views a company's product. Natural
cottons, slit edge and recycled polyesters: the choice on which to
make a personal mark is astounding. Heat transfer patches,
electronically tagged labels and eco-friendly tags are the tip of
the iceberg, available to a company looking to make a difference in
a market of products that look remarkably similar.
A woven label, a cleverly branded zipper, a hanging tape: there are
a host of ways of increasing brand value quietly yet powerfully.
There are sock and skirt bands to consider. Pocket flashers and
pressure sensitive labels to discover. A barcode that would hold the
company's entire profile and a recycled jute and hemp label that can
enhance an organic clothing line's stand on sustainability.
All it takes is a little creativity and innovation. A couple of
bright colours and the perfect font. That's all a company has to
choose. With the right supplier, it can let go, sit back and watch
the birth of an undisputed leader in the market: themselves.